Türkiye and Istanbul are an international hub, a transit point for landscaping and other ornamental plants. The region's sector traffic is driven by Istanbul.

Landscape planting and afforestation are among the urgent measures needed to combat global warming. Afforestation in a city can reduce urban temperatures by 4 to 8 degrees Celsius.

As a center for landscape plant and tree production, Türkiye's marketing hinterland includes countries that will be significantly impacted by the climate crisis. Therefore, the Landscape Istanbul Fair 2024 offers many producers renewed hope for 2025. Istanbul is also the largest ornamental plant consumer.

European trade fair companies are looking to Istanbul
It is generally accepted by European and Asian sector organizations that Türkiye and Istanbul are an international hub or transit point for landscape plants and other ornamental plants, and that the sector's traffic is centered in Istanbul.

Recognizing this reality, foreign trade fair companies are closely monitoring the success of the third annual Landscape Istanbul Fair. This is because the success of the fair, at the crossroads between Europe and Asia, is also stimulating industry organizations in the region.

This year, Türkiye's producer organization (SÜBİR), the International Association of Garden and Ornamental Plants Producers (AIPH), and the Chamber of Landscape Architects declared their support for Landscape Istanbul 2024! These developments demonstrate the wisdom of insisting on an international industry fair centered in Istanbul, Turkey.