The direction of the sector…
The conditions are right; the 4th Landscape Istanbul Fair should be the meeting point for industry members from Europe, Asia, the Middle East, and North Africa. Athena Fairs and manufacturers are continuing their preparations for 2025.
Trump-Europe-Middle East-Asia and us.
1-Ecopolitics is rapidly changing under Trump. Customs wars are raising and lowering barriers. Western sanctions imposed on some countries may also change. The overall situation is also forcing sectoral forecasts to shift. Turkey could gain an advantage in this flow. If it can maintain good relations with the countries in its hinterland, it will be the most accessible Western country for companies and individuals in the sector.
With this advantage, Istanbul will become the meeting point for industry members from Europe, Asia, the Middle East, and North Africa. There's a fair organization capable of achieving this, and preparations are underway for the 4th Landscape Istanbul Fair 2025. Now, everything necessary must be done for the 4th Landscape Istanbul Fair in 2025.
To briefly recall…
2-The Turkish landscape and ornamental plants sector experienced a revival in the second half of the 1980s, with the opening of the country's market to the world and the acceleration of imports. This sector also became visible in Yalova with the Flower Show 2003 - Yalova Ornamental Plants Fair.
Exports, which started with cut flowers, diversified into tree and shrub species, and export figures rose from 30, 40, 45 to 70 million dollars, respectively.
Transition from hormonal growth to real growth…
3-The decline in growth, which began in 2016-2017, also marked the end of the "hormone-driven growth" era. The sector needed to redesign its domestic market after the pandemic and chart a new course for production with an export-oriented marketing goal. Companies that charted their course with their own planning were at least partially successful. The emergence of successful companies in the sector motivated the pursuit of export-oriented initiatives.
Meanwhile, contracting companies involved in design and implementation have had a significant impact on exports. According to data from the Ornamental Plants and Products Exporters' Association, exports will reach $137.2 million in 2022, $135.139 million in 2023, and $141.065 million in 2024. It's clear this trend must continue.
After all, everyone knows what needs to be done…
4-Türkiye's Landscape and Ornamental Plants Sector now promotes and markets through a European-based fair, two local country exhibitions or fairs, and the International Landscape Istanbul Fair. It's time for the sector to approach country and product promotion with an integrated marketing approach.
Exports have exceeded $135 million for the last three years. A strong Istanbul-based voice is essential for this leap forward. And now, whatever is necessary for the Fourth Landscape of Istanbul must be done.
The direction of the sector…
The conditions are right; the 4th Landscape Istanbul Fair should be the meeting point for industry members from Europe, Asia, the Middle East, and North Africa. Athena Fairs and manufacturers are continuing their preparations for 2025.
Trump-Europe-Middle East-Asia and us.
1-Ecopolitics is rapidly changing under Trump. Customs wars are raising and lowering barriers. Western sanctions imposed on some countries may also change. The overall situation is also forcing sectoral forecasts to shift. Turkey could gain an advantage in this flow. If it can maintain good relations with the countries in its hinterland, it will be the most accessible Western country for companies and individuals in the sector.
With this advantage, Istanbul will become the meeting point for industry members from Europe, Asia, the Middle East, and North Africa. There's a fair organization capable of achieving this, and preparations are underway for the 4th Landscape Istanbul Fair 2025. Now, everything necessary must be done for the 4th Landscape Istanbul Fair in 2025.
To briefly recall…
2-The Turkish landscape and ornamental plants sector experienced a revival in the second half of the 1980s, with the opening of the country's market to the world and the acceleration of imports. This sector also became visible in Yalova with the Flower Show 2003 - Yalova Ornamental Plants Fair.
Exports, which started with cut flowers, diversified into tree and shrub species, and export figures rose from 30, 40, 45 to 70 million dollars, respectively.
Transition from hormonal growth to real growth…
3-The decline in growth, which began in 2016-2017, also marked the end of the "hormone-driven growth" era. The sector needed to redesign its domestic market after the pandemic and chart a new course for production with an export-oriented marketing goal. Companies that charted their course with their own planning were at least partially successful. The emergence of successful companies in the sector motivated the pursuit of export-oriented initiatives.
Meanwhile, contracting companies involved in design and implementation have had a significant impact on exports. According to data from the Ornamental Plants and Products Exporters' Association, exports will reach $137.2 million in 2022, $135.139 million in 2023, and $141.065 million in 2024. It's clear this trend must continue.
After all, everyone knows what needs to be done…
4-Türkiye's Landscape and Ornamental Plants Sector now promotes and markets through a European-based fair, two local country exhibitions or fairs, and the International Landscape Istanbul Fair. It's time for the sector to approach country and product promotion with an integrated marketing approach.
Exports have exceeded $135 million for the last three years. A strong Istanbul-based voice is essential for this leap forward. And now, whatever is necessary for the Fourth Landscape of Istanbul must be done.
Turkish